In this episode, Claire chats to Leadferno’s Aaron Weiche about how adopting a conversion-focused mindset can benefit agencies and their clients alike.
Listen to Learn
Why businesses often struggle to identify conversion events
The importance of making a business easy to work with
Why agencies should prioritize reporting on leads and conversions
The role testing plays in optimizing conversion funnels
What to look out for in Google Business Profile’s conversion points
How authentic media and social proof can skyrocket conversions
Aaron is the co-founder and CEO of Leadferno, a conversion platform that helps businesses delight customers at speed using business messaging. Previously, he was CEO of GatherUp, and he has founded and been in executive roles in multiple digital marketing agencies and software companies. Aaron hosts the Conversion Cast podcast and speaks internationally on local SEO, web design, reputation, and conversion.