In this episode, Sterling Sky’s Director of Innovation, Noah Learner, teaches us how to extract meaning when looking at cold, hard data, puts overpromising podcasts (who, us?!) in Room 404, and lays out his 5-point framework for local SEO testing and reporting success.
Listen to learn:
Where Google truly pulls its GBP performance data from
The truth about impressions in Google Search Console
Why good reporting needs a combo of soft skills and data analysis
Noah Learner is Director of Innovation at local SEO agency, Sterling Sky. A technical marketer through and through, his career has seen him help dozens of multi-location brands solve bespoke marketing data problems, as well as develop the popular Postmatic tool. When not in the lab, he loves skiing, fly fishing, camping with his family, and walking his dogs, Shadow and Max.