Managing Local Citations

As with most things in the world of search engine optimization (SEO), local citations require a degree of ongoing attention.

If you neglect to appropriately manage your citations, then you might soon find that the information becomes outdated and inaccurate. Far from being a small inconvenience, this can quickly become detrimental to the consistency and reliability of your online presence.

Fortunately, citation management doesn’t have to be a big task and is a process you can easily work into your regular marketing activities. Additionally, this is something you can opt to outsource to an agency or automate with the right tools. With a citation auditing tool, you can keep on top of your citations easily.

During this section on local citation management, we’ll be diving into:

As you’ll soon find out, some of these tasks will require more attention than others. By embracing all of the lessons in this section, you’ll be fully equipped to tackle each and every task as it arises, or you’ll be ready to dedicate the responsibility to an external professional.

Managing Your Local Citations

By the time you reach the end of this section, you’ll not only know why citation management is essential on the whole, but you’ll also understand the importance of each individual action.

Once you’ve conquered this concept and put adequate processes in place, it’ll be easy to keep your citations optimized, accurate, and up-to-date. It’ll also be effortless to keep track of them so you can quickly become aware should any issues or discrepancies arise.