NAP Data Accuracy

The accuracy of your information is imperative when you’re building local citations, and this is especially the case when it comes to your business name, address, and phone number (NAP). 

Your NAP data will be the main feature of your citations, so it’s essential that this information is consistent in all of the places that it appears. Inaccurate data is not only confusing for the search engines but can also be misleading to potential customers or clients who are looking you up. 

To ensure you address all aspects of NAP data accuracy, we’ll be exploring the following topics in this section:

• What is NAP?
• Why NAP Consistency is Important
• Duplicate Listings and Data Inaccuracy

Armed with this information, you’ll be able to create effective local citations that bolster your SEO strategy. What’s more, you’ll be able to avoid simple common mistakes that can turn into much bigger problems for you and your business in the future. 

Maintaining NAP Data

As you’re about to find out, accurate NAP data can truly be the difference between citations that are beneficial and citations that are harmful. 

As your business evolves, any of your details may change. You can make sure these changes don’t affect your local SEO success by simply updating your citations as soon as this happens. Although it’s not a big job, it is certainly an important one. Luckily, there are listings management tools that help to streamline the process and ensure that your citations stay current.

We’ll be discussing this in more detail in the citation management section of this Hub, so be sure to stay tuned!