Ever wondered what really goes on behind the scenes at franchises and enterprise businesses?
Want to learn how to navigate corporate and become a preferred vendor?
Or are you just itching to understand what drives the hard-working (often surprisingly small) teams at the heart of franchise management?
In Local Search at Scale: Trials & Triumphs, a series of video interviews in partnership with Steady Demand, Ben Fisher takes to the mic to ask a guest about managing local search (and everything else besides) at scale within the USA’s biggest franchises.
These are the unsung heroes, the boots on the ground keeping everything moving. You won’t find flash-in-the-pan strategies or the latest fads in marketing—just inspiring stories about the people who really make things happen in the franchise and enterprise world.
In this episode, Ben speaks with Premium Service Brands‘ David Raymond, an experienced Chief Operations Officer more than familiar with the highs and lows of franchise management and marketing.
Watch to learn:
- The mindset of a franchisee, and how understanding this can help you work with them
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How to learn your franchisees’ unique challenges and needs
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The power of active listening in vendor relationships
- Top tips that potential vendors need to know when speaking to potential franchisor clients
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How to use data to back up the value of local search marketing
- How to leverage technology to ensure scalability and exponential growth
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and much more!
About David Raymond
Chief Operations Officer at Premium Service Brands
David Raymond currently owns a ProLift Garage Doors franchise and just finished up a 5-year term as the Chief Operations Officer at Premium Service Brands. Prior to his time at Premium Service Brands, David served as a Franchise Business Consultant with College Hunks Hauling Junk and Moving where he cut his teeth in franchising.
David’s experience running a large, multi-state garage door company headquartered in Florida was incredibly valuable to the home service-based franchisors and the franchisees he worked with and supported. However, David attributes most of his leadership lessons to the United States Marine Corps, where he served two separate enlistments as an M1A1 Tank Crewman and Commander.
Watch the Video
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Want more Ben Fisher? Check out his original series of articles on enterprise local SEO, Local Search at Scale, which covers everything from dealing with decision-makers to understanding where budgets are most impactful.
