How a digital marketing agency saved 60% on citation expenses, plus 145% of their time each month

LassoMD focuses on bringing innovative patient acquisition techniques to the dental industry. Their aim is to transform patient lead flow into effortless revenue for dental practices.

Their service-based platform enables simple and repeatable patient growth through marketing services, communication software, and patient analytics. By managing all stages of patient acquisition, from website design and marketing to ROI analysis, their suite of services develops a sustainable growth model for their clients.

Kenny Cruz, SEO Director explains: “We offer a wide breadth of services from website design and creation, to content creation, social, PPC and SEO. But what really makes us stand out is our ability to link content creation full-cycle, from lead generation to marketing ROI. Our mission is to be as transparent as possible, giving practices the data that they actually need to succeed as a business.”

Citations are a core part of the packages that the LassoMD team offers their clients. They were using Yext to help create and manage citations, but after some time they began having issues and felt that they were paying too much for ineffective services.

“We had a lot of difficulty working with the team at Yext, to the point where a client ended up leaving us because that was a pain point for them,” explains Kenny. “When you’re measured on client retention, like we are, that’s not good. So, as far as the customer service was concerned, I feel that we were neglected, which ultimately cost us the client.”

As a result, Kenny and the team decided to explore other options. They wanted a solution that was more cost-effective, had better customer service and would help save them time. That’s when they discovered BrightLocal’s local Citation Builder service.

“We chose BrightLocal for their price point and their confident, hands-on approach,” says Kenny. “We felt that they would be easier to work with than Yext and so far we haven’t been disappointed!”