on How to Grow Your Agency (While Avoiding Screwups)

Adventures in Local Marketing is back and we’re pretty excited because we have now introduced video versions of our interviews with local marketing experts. Scroll down to give it a watch! If you prefer to listen on the go (or you simply don’t want to see our faces!) then you can still download and listen to the audio version. Enjoy!

Growing an agency is hard. There are so many things to get right and so many things that can go wrong. 

Growth isn’t as simple as getting new clients on the books–and that’s not exactly simple anyway. You also need to focus on client retention, hiring and training staff, managing team workloads, creating efficient processes, and building and nurturing a winning culture–all while keeping a watchful eye on profitability.

On this episode, we chatted to Blake Denman about his first-hand experience of growing his agency, RicketyRoo. He’ll guide us through his successes and missteps as he’s scaled RicketyRoo to a team of ten.

You’ll learn:

• Why choosing a niche is key to growth
• Why agency owners need to ruthlessly prioritize their time
• How Blake uses partners and relationships to drive leads
• Why digital marketing conferences were terrible for lead generation
• When to hire and how to get it right

Watch the interview:

 

Resources:

• This isn’t the first time we’ve tapped into Blake’s expertise on agency growth. A couple of years ago we hosted a webinar with Blake and Nifty Marketing’s Mike Ramsey about how they scaled up their agencies.
• If your plans to scale up your agency involve landing bigger clients, then make sure you listen to our episode with Jordan Choo.
• If you want more great agency content, check out our Advance Your Agency guides which cover a range of topics such as client education and pricing services.

Subscribe today:

If you like what you hear and want instant access to the latest episodes, be sure to subscribe wherever you get your podcasts:

• Subscribe on Apple Podcasts
• Subscribe on Spotify
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• Subscribe on Deezer
• Subscriber on Stitcher

 

Tell us what you think:

Are you an agency owner or consultant that’s scaling up? We’d love to hear about your experience. Head to the comments and let us know your tips for delivering growth, and be sure to share your thoughts on the episode and the video while you’re there!