Ben Fisher
Steady Demand, fundraising for
United Way Worldwide
Local SEO for Good is a two-day online fundraising event bringing local search insights to marketers and businesses all over the world. 💚
We’ll be touching on all the big capital-letter topics, from GBP and SGE, E-E-A-T to LSAs… and yes, that includes the other letters dominating discourse right now, AI. 💡
There will also be talks on audio and visual, personal branding, and TikTok for local businesses. Expect presentations on Google Analytics 4, the local algorithm, SERPs, and more!
Plus, the experts will take to three exciting panels across the two days, to discuss the latest with Google Business Profile, dominating your neighborhood with competitor analysis, and of course the future of Search Generative Experience.
Download your own handy PDF of the schedule, so you can plan your time, and keep track of talks during both days of the event 
Day 1:
Harmony Huskinson – Developing Your E-E-A-T Strategy for Local SEO
Azeem Ahmad – How Local Businesses Can Utilize Audio and Video Marketing to Get Ahead of the Competition
Jess Peck – Surviving the AI Apocalypse: Separating Fact from Fiction in Machine Learning
Panel – Overlooked and Underrated Tactics for Google Business Profile with Amy Toman, Andy Simpson, and Gyi Tsakalakis
Navah Hopkins – Local PPC: Local Service Ads vs Traditional PPC
Dana DiTomaso – GA4: We’re Stuck With It Now
Panel – Dominating Your Neighborhood with Smarter Competitor Analysis with Amanda Jordan, Dayna Lucio, and Niki Mosier
Greg Gifford – The Fast and Furious Guide to Real World Link Building
Day 2:
Aleyda Solis – SEO Auditing in 2023: How to Develop Successful SEO Audits That Get Executed
Dayana Nikolova – Beyond SEO: The Power of Personal Branding in Digital Marketing
Jason Davis – TikTok SEO for Local Business
Crystal Carter – Homepage SEO for Domain-Wide Gains
Near Media’s Greg Sterling, Mike Blumenthal, and David Mihm – The Local SERP: What New User Testing Reveals about Searcher Behavior
Tim Capper – How Hotels Can Still Thrive in Restricted SERPs
A very special local SEO trivia quiz!
Joy Hawkins – 7 Ways the Local Algorithm Differs from Organic
Panel – How SGE Could Impact Local Search with Krystal Taing and Ben Fisher
Steady Demand, fundraising for
United Way Worldwide
SearchLab Digital, fundraising for
Equality Texas
Sterling Sky, fundraising for
I Live Again Uganda
Victorious, fundraising for
The Trevor Project
RicketyRoo, fundraising for
The Hunger Project
Orainti, fundraising for
Women in Tech SEO
Wix, fundraising for
Libraries Unlimited
Uberall, fundraising for
Moms Demand Action
Digital Law Marketing, fundraising for
UK National Autistic Society
Digital Law Marketing, fundraising for
Girl Scouts of the USA
I Am Azeem Digital, fundraising for
The Freelance Coalition for Developing Countries
Local SEO Guide, fundraising for
Center for Black Equity
Kick Point, fundraising for
Rainbow Railroad
AttorneySync, fundraising for
Direct Relief
Optmyzr, fundraising for
Go Dogs Go Rescue
Near Media, fundraising for
Earth Justice
Near Media, fundraising for
Operation Warm Hearts Olean
Near Media, fundraising for
Oregon Food Bank
Agent Sync, fundraising for
National Domestic Violence Hotline
Amsive Digital, fundraising for
St. Jude Children's Research Hospital
Online Ownership, fundraising for
Hospitality Action
Frome, fundraising for
Dog's Trust
Makarios Marketing, fundraising for
Ugandan Water Project
Host of Local SEO for Good
100% of sponsorship donations will go straight to the nominated charities.
Interested in sponsoring? Get in touch at [email protected] to find out more.
