Local Service Ads (LSAs) have become a staple in local search engine marketing (SEM). While they began as a distant cousin to traditional Google Ads, they’ve since found their place ...
by Andy Simpson
So you dove into Google Search Console (GSC) after reading “An Introduction to Google Search Console for Local Businesses,” or you took a look under the hood and thought, “That ...
What could 2024 have in store for local search? We asked the experts for their predictions on AI, GBP features, SERP changes, and more!
by Mike Hawkes
It’s been quite a year. It feels like every time I’ve opened my laptop or looked at Twitter (wait, sorry, X… that happened this year too), Google has put out ...
by Sammy Paget
Using Local Search Grid to conduct a measured study and analyze the relationship between "openness" and local rankings for 50 business locations.
As we head into 2023, local search experts Joy Hawkins (Sterling Sky), Ben Fisher (Steady Demand), and Amanda Jordan (RicketyRoo) returned to the stage to share their insights on the ...
by Abigail Leow
These past few months have seen a variety of Google tweaks, tests, and updates, leaving some users uncertain of when a change is a permanent one. Alongside these changes, we’ve ...
by Jamie Pitman
If you’re just getting started with local SEO, or figuring out how to get more visibility for a local business, welcome! Our simplified guide to Google local search is jargon-free, ...
For multi-location businesses (MLBs), navigating the complex world of local search optimization can be a daunting task. With the goal of improving visibility, rankings, and overall performance for numerous locations, ...
Navigating local SEO for sprawling multi-location brands presents a unique set of challenges. The biggest e-commerce companies typically deal with just a single website. Sure, there are potentially thousands of ...
In this episode, we speak to Google Business Profile Platinum Product Expert, Marketing Metrology‘s Stefan Somborac, about what it’s like to volunteer to help, and most importantly learn from, local ...
Whether they’re looking for answers, or looking for a lawyer, legal services consumers turn to Google. Many of these searches have local intent. Therefore, local search engine optimization (SEO) strategies ...