by Sammy Paget
It’s no secret that brick-and-mortar businesses have had it rough in recent years. Rapid changes in public health and safety, economic turmoil, and political disruption have affected the world, causing ...
In today’s digital landscape, a Google Business Profile (GBP) is vital for attracting and engaging with local customers. To ensure that GBP is not just a placeholder but a powerful ...
by Tim Capper
In 2018, Google changed its local algorithm to remove localization from the organic search results for search queries that include ‘Hotel + Location’. What this update did is remove local ...
by Abigail Leow
Google is showing a new feature in its SERPs, showcasing ‘Nearby events and deals’. Spotted first by Saad Alikhan and then Khushal Bherwani on Twitter, the feature presents ‘offers’ and ...
Local Service Ads (LSAs) have become a staple in local search engine marketing (SEM). While they began as a distant cousin to traditional Google Ads, they’ve since found their place ...
by Ben Fisher
A Google Business Profile (GBP) is the beating heart of any local-oriented business’s online presence. When a business is suspended from Google, calls can drop by as much as 90% ...
by Andy Simpson
So you dove into Google Search Console (GSC) after reading “An Introduction to Google Search Console for Local Businesses,” or you took a look under the hood and thought, “That ...
What could 2024 have in store for local search? We asked the experts for their predictions on AI, GBP features, SERP changes, and more!
by Mike Hawkes
It’s been quite a year. It feels like every time I’ve opened my laptop or looked at Twitter (wait, sorry, X… that happened this year too), Google has put out ...
by Sammy Paget
Using Local Search Grid to conduct a measured study and analyze the relationship between "openness" and local rankings for 50 business locations.
As we head into 2023, local search experts Joy Hawkins (Sterling Sky), Ben Fisher (Steady Demand), and Amanda Jordan (RicketyRoo) returned to the stage to share their insights on the ...
by Abigail Leow
These past few months have seen a variety of Google tweaks, tests, and updates, leaving some users uncertain of when a change is a permanent one. Alongside these changes, we’ve ...